How to secure long term clients

business support clients Jun 20, 2022


Running a business is tough. And getting incredible clients even more so. Without the regular flow of clients is the determinant of success or struggle. One of the most important goals you have as a business owner is to secure long term, loyal clients. If you do, they will keep coming back to you time and time again. And that's what we all want right?

But sometimes it's easier said than done. You might be doing everything right but if your clients decide to move on all your hard work was useless. So how do you secure a long term client?

Build Strong Relationships

  • Build a relationship with your client. Yes, this is obvious, but it's worth repeating. The point is not to just be good for the sake of being good; you need to know that your client will keep coming back for more if you give them what they want and need.

  • Be a good listener. Listening goes beyond hearing—it means understanding what's being said and learning from it in order to strengthen your relationship with the other party. Being able to listen effectively will allow you to provide solutions that are much more appropriate than those offered by other professionals who didn't take time out of their busy schedule just so they could talk over customers' heads!

  • Be a good communicator (and team member). Communication skills play an integral role in any business relationship because without them there would be no way for two or more individuals working together toward common goals or objectives--which is where most people get stuck when trying their hardest but failing miserably at something important like making money!

Get to know your clients' business, their personal life and their family.

  • Get to know your clients' business, their personal life and their family.

  • Understanding the needs of your client is one of the best ways to help them succeed in life. You should always ask questions about what's important for them and why. The more time you spend with them, the more likely it is that you'll gain insight into who they are as a person.

Offer Respect, Trust and Honesty

When you are starting out as a small business owner, it can be tempting to try and make as much money as possible. However, no matter how much you charge your client, they will never be happy if they don’t trust you.

The best way to gain the trust of your clients is by being respectful and honest with them at all times. If you do this consistently over a period of time it will build up their confidence in dealing with you. You can also show them that they are important to you by providing regular updates about what is happening with their project and making sure that any questions or concerns are addressed immediately.

Always be there for them when you're needed.

When times are tough, are you there for your clients? When they need support or advice, do they feel comfortable reaching out? If not, why not?

It’s important to be available for everyone in your life: customers, team members and friends/family because when one door closes another opens – even if it seems like the end of the world at first!

Improve Communication Skills

  • Improve communication skills

  • Be open to feedback.

  • Accept that you do not know everything, and that there is always more to learn.

  • Listen carefully to what your clients are telling you about their needs, wants, and expectations.

  • Ask questions if something is unclear or if they seem uncertain of what they need from you.

Give Customers a Reason to Come Back

As a small business, you want to make sure that every customer is treated as if they are VIP. It's important for them to feel valued and important in their eyes.

There are several ways that you can do this:

  • Be honest and upfront about your business. Tell them the truth about what you offer and how much it costs. If there are any limitations or restrictions on what kind of work they can have done by your company, be up front about those as well. This way they will know exactly what they're getting into before making a decision on whether or not they want to engage with your services at all.

  • Be honest and upfront about pricing/pricing strategy (if applicable). Pricing should be fair but also reflect quality so customers don't feel ripped off when they leave satisfied with their purchase experience--and hopefully come back again soon!

Ask for Feedback & Listen to What They Say

  • Ask for feedback, but don't be afraid to give feedback yourself.

  • Listen to your clients' feedback, even if it is hard to hear.

  • Feedback helps you improve your service and build long term relationships with clients that want to work with you again and again.

Remember that this is a two-way street though: Asking for feedback means you should also be prepared to offer some of your own on occasion, too!

The best way to improve your business is to listen to your clients. They'll tell you what they want and need from you. Then, use this information to improve your service or product offering.

If a client has been working with you for a few months or years, it's likely that their needs have changed over time but didn't realise it until now. 


Clients are the only asset that can make a business stand out in the competition. Therefore, it is worthwhile to spend time and effort creating long-term relationships with clients. The above tips are a great starting point for businesses to create strong ties with their clients and generate more sales.

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